|Alibaba and Marriott Announce Innovative Joint Venture
|Alibaba Group Holding Ltd. ("Alibaba") and Marriott International, Inc. ("Marriott International") yesterday announced the establishment of a joint venture to redefine the travel experience for the hundreds of millions of Chinese consumers traveling abroad and domestically every year.
The joint venture will leverage Marriott International`s global portfolio of brands and unparalleled hospitality expertise to revolutionize the travel experience as well as Alibaba`s digital retail leadership and its role as a gateway for international brands to reach over 500 million mobile monthly active users across its platforms.
Drawing on resources from both Marriott and Alibaba, the joint venture will manage and operate Marriott International`s Chinese-language digital channels that includes Chinese language versions of Marriott.com and Starwoodhotels.com; the Marriott Mobile App and SPG App as well as the Marriott storefronts on Fliggy, Alibaba`s travel service platform. It will also market directly to Alibaba`s customer base, provide a link between Marriott`s loyalty programs and Alibaba`s loyalty program, and support Marriott hotels globally with content, programs and promotions customized for the Chinese traveler.
According to reports, the joint venture will elevate the travel experience for Chinese travelers in technology and personalized experiences. It will deliver user-friendly technology solutions that will open up a world of travel options for Chinese consumers. What`s more, Alipay will be accepted at Marriott hotels in select global markets with further expansion expected around the world.