The K11 Art Mall is located in one of Middle Huaihai Road’s famous landmarks, K11, formerly known as the Hong Kong New World Tower. It has 6 floors above ground and three below with a total area of 40,000 square meters. The mall has 78 famous brands and 12% of the retail and dining brands chose K11 as their first location in China. The “art mall” works closely with artists and arts groups to display artwork in the mall and even has a separate art exhibition space where free exhibitions are regularly held to promote the public’s interest in the arts. K11 Art Mall also selected 17 pieces of art by famous modern artists to sit in its permanent collection, which can be found on show throughout the mall. The mall serves as a center for both commerce and art and won the Gold Label in the Low-carbon Office Operation Programme. It is not only a popular tourist attraction but also a new cultural and commercial landmark for the city.
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